Shop Fitting, Store Design & Visual Merchandising

    An oasis of aesthetic refinement – welcome to the No. 1 retail event

    The world of aesthetes – at EuroShop 2020


    Numbers you can count on.

    Exhibition space (m2)


    At one booth, green paper leaves of various plants hang from the ceiling; copyright: Messe Düsseldorf.
    An exhibition stand in the form of a store for cereal foods with green potted plants; copyright: Messe Düsseldorf.
    A man points to large colorful candy wrappers on a wall; copyright: Messe Düsseldorf
    Two screens on one wall, behind them are wooden slats in different colors; copyright: Messe Düsseldorf
    Two adorned female mannequins, one with a large colorful bow tie around her neck, the other with a flower headdress; copyright: Messe Düsseldorf
    A table at a booth in the shape of a large pair of glasses with a black rim; copyright: Messe Düsseldorf
    Glass bottles and vases on a wall with water and plants inside; copyright: Messe Düsseldorf
    A large booth photographed from above with green floor, yellow shelves, red and blue walls and visitors; copyright: Messe Düsseldorf
    Hanging wooden hangers in front of a wall with pattern; copyright: Messe Düsseldorf
    A long booth with many shelves and tables displaying potted plants; copyright: Messe Düsseldorf
    Three patterned mannequins, two raise their arms; copyright: Messe Düsseldorf
    Huge hanging colorful decorations like baubles at a trade fair stand; copyright: Messe Düsseldorf
    A sausage counter at a trade fair stand; copyright: Messe Düsseldorf

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    An angular prize trophy made of silver and gold metal in the foreground, with dark red lighting in a room behind it; copyright: EHI

    Award-worthy store designs

    The nominees for the EuroShop RetailDesign Award 2022

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    The head of a female mannequin with long blond hair in close-up; copyright: beta-web GmbH

    From the eye into the heart

    Visual Merchandising at EuroShop 2020

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    Many audio boxes made of light wood in a store; copyright: Selfridges

    Selfridges Corner Shop

    Ever-changing pop-up stores “corner” the market with amazing luxury shopping experiences

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    Nothing beats a good plan.

    Three clicks for your perfect EuroShop visit.

    A person writing with a pencil on a tablet computer
     Colorful thumbtacks on a white paper calendar; copyright: kenishirotie
    Entry hall of a trade fair; copyright: Messe Düsseldorf

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