For retailers, investing in e-charging stations in parking lots is not just a legal necessity. It also offers a strategic opportunity to increase customer loyalty.
Effective shelf design in retail combines architecture, materials and lighting to create a coherent store experience. As a result, products can be highlighted in ways that truly resonate with shoppers.
PayPal is launching a large-scale mobile payment offensive in the German brick-and-mortar retail sector – and is provocatively positioning itself as a cash alternative. What does this mean for customer data and loyalty?
How do visitors move around a city? Where do consumers spend their money? And how can retailers benefit from this data? Smart city analytics with frequency analyses and other commercial data provide insights that cities can use to strengthen their local economy.
From door handles to self-service checkouts: UV-C technology enables chemical-free and automated disinfection in the retail sector and complements existing hygiene strategies. A germ-free environment can contribute to customer confidence in supermarkets, pharmacies and specialist rehabilitation stores.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
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The EuroShop trade show family: Successful trade shows around the globe
