Overview: Expo & Event Marketing
Oversized Porsche 911 is a crowd favourite
13.09.2023
The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
How do I turn trade fair visitors into customers?
05.09.2023
How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
5 tips for trade show presentations of start-ups
15.08.2023
Trade shows are a great opportunity for startups to present themselves to potential customers. But how do you stand out from the crowd of exhibitors with limited resources? We have compiled tips for a trade fair appearance.
China in-store 2023: The longed-for return of the B2B retail trade show
08.08.2023
After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
What are the building blocks for the city center of tomorrow?
11.07.2023
For retail as well as for our coexistence in cities, the following applies: Our demands and habits are changing. In addition, there is an accelerated change in areas such as digitalization, climate and infrastructure. It is therefore particularly exciting to find answers to the question: What constitutes a livable, future-oriented city center for us?
Exhibiting more sustainably: Circular economy in trade fair construction
27.06.2023
In trade show construction, the circular economy is becoming increasingly important. Inspiring projects show how resource conservation is already being implemented today.
Trade show appearance: face-to-face interaction is essential
27.06.2023
At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.
Smart Retail Life Zone @ C-star 2019
27.06.2023
C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.
Global Exhibitions Day – The industry celebrates!
02.06.2023
Since 2016, the international trade fair scene has been celebrating Global Exhibitions Day. This year again, on the first Wednesday in June, everything revolves around the exhibition industry under the motto: "We run the meeting places and marketplaces for everyone"
Expo + Event Stage @ EuroShop 2023
10.03.2023