ROOM4SENSES

How important the senses are for our daily lives becomes clear once again when they are completely taken away from us. After all, they give us orientation and enable us to experience the world. Visual merchandising also makes this its own and allows us to see, hear, feel and smell and thereby (mis)guides us.

In the special ROOM4SENSES area, visitors can experience the relevance of each individual sense: four senses, four rooms. In each room, a sense is made tangible and experienced how they affect us in the sales space and in marketing.

Let us take you on a journey of thought

Four students from the Stuttgart School of Advertising Design (Fachschule für Werbegestaltung Stuttgart) will take you on a mental journey: "Imagine you are in space, completely alone. You are flying weightlessly in absolute silence. In complete darkness, not even a gust of wind touches your skin, not a single smell is detected by your nose. Deprived of all your senses, the feeling of disorientation and insecurity quickly flows through you. Abandoned by your most important navigators, you feel helpless and disempowered. Unable to move forward confidently, you become aware of the importance of your senses, their necessity to navigate daily life and perceive our world."

For more information, please feel free to contact Ms. Ella Dalldush, room4senses@gmail.com or Ms. Kessler, 0160/56757351.

A foam rod in dark red light; copyright: room4senses

Feeling

More than tact: Pay attention to what you feel and consciously perceive with your heart and hand.

A gas can in dark red light; copyright: room4senses

Smelling

Our memory center is so strongly linked to our sense of smell that one thought is enough to influence and guide us.

A surface with uniform elevations in dark red light; copyright: room4senses

Hearing

What we hear influences our mood and emotions. Moments connect with soundscapes and become inseparable memories.

A red and a blue luminous strip against a black background; copyright: room4senses

Seeing

We see the world with all its shapes and colors, our eyes provide us with much of the information. But do you believe what you see?

When and where?

Hall 13, Booth C04
26.02.-02.03.2023
10-18 h

Hall plan EuroShop 2023

EuroShop 2023 Brochure

Product categories EuroShop

EuroShop 2023: a unique experience

EuroShop 2023 will once again offer an informative and eventful supporting program. These include:

In the distance blurred shot of a woman speaking on a stage, in front of it heads of listeners from behind; copyright: Messe Düsseldorf/Wiese

Stages

The stages offer presentations and discussions on hot topics in the retail industry. Top-class speakers present current insights and use cases.

To the stages

A special area in an exhibition hall where model houses made of individual slats are set up for visitors to stroll through; copyright: Messe Düsseldorf/Wiese

Areas

Creative ideas, exciting visions and innovative trends will be presented in the areas.

To the areas

Three award trophies in a row next to each other; copyright: EHI

Awards

The various awards honor outstanding retail concepts, solutions and achievements.

To the awards