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How retail media is revolutionizing the advertising market

First-party data for precise customer targeting

22.08.2024

A busy street at night, illuminated by colorful billboards, with a advertising screen in the foreground; Copyright: Adobe Stock

© Adobe Stock

A tablet and a smartphone on a desk with colorful advertisements on their screens; Copyright: Adobe Stock

© Adobe Stock

Retail media: the growing importance of digital advertising formats

Potential onsite media for retailers

Potential offsite media used by retailers

First-party data: personalization and targeting

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