Store Design: The Smell of Nature

TAOASIS store in the Bikini Berlin shopping mall

03/11/2021

“We love fragrances” – the natural fragrance manufactory TAOASIS declares on its homepage and that is exactly what visitors sense at the company’s store in the Bikini Berlin shopping mall.

The owner-managed family business operates one of its two retail stores at this location, which visually reflects its mission: A broad array of fragrances awaits customers, joined by many natural inspirations and loving attention to detail.

Natural cosmetics store TAOASIS from the inside; copyright: beta-web GmbH/Koller

Flaunting 65 square meters (700 square feet) of retail space, the newly expanded store entices customers with the largest organic and Demeter range of the TAOASIS, Meditao, and Baldini brands.

More than 1,200 products made from 100 percent pure, natural essential oils fill the counters, shelves, and displays of the store.

Several areas of the store feature the color lavender – a mixture of red and blue. The hue is highlighted throughout the store via lavender plants, for example. The color is said to stimulate imagination and spirituality.

TAOASIS emphasizes its love of nature not only via its sustainable, fair, and environmentally friendly products but also adorns its store with a multitude of plants, flowers, and natural elements.

The Smell Bar: The store’s circular, illuminated display catches the visitor’s attention and captures favorite scents. Fragrance samples await those who want to explore the different aromas.

Store window display: For over 30 years, the family company has been dedicated to natural cosmetics, which is also reflected in its eye-catching large peace sign made from plants and lavender-colored design elements.

Adding to the feel-good ambiance: A turntable plays soothing and relaxing music.

Portrait of Katja Laska with long, reddish-blonde hair in front of a blue-gray background, smiling and wearing a white T-shirt; copyright: beta-web GmbH

The portrait was generated by AI.

Author: Katja Laska | EuroShop.mag

Katja Laska has been working as an editor in the retail industry for many years. As editor-in-chief of the retail magazine iXtenso, she has been responsible for content strategy for several years and oversees editorial formats related to the retail sector. She is well connected in the retail industry and regularly attends events such as EuroShop and EuroCIS to pick up on trends and capture insider opinions.