Likes are nice. Frequency is better. And ultimately, it's sales that matter. If you don't align influencer campaigns in retail clearly with goals, mechanisms, and KPIs, you'll produce content – but no effect.
Electronic shelf labels, RFID, virtual reality: everything was tried, much of it was hyped, some of it was scoffed at – and some ideas didn’t make it into stores until decades later. A look back at 60 years of retail technologies caught between vision and reality.
AI-powered searches are excellent at finding products – but only based on machine-readable data. Products that are not understood by AI systems will not be recommended. Why data quality, structure, and semantics will determine visibility from now on.
Conversational search, AI agents, new loyalty logic: Which trends are really changing customer behavior and online retail? Review your e-commerce setup for the coming years.
Electronic shelf labels can simplify many processes, but they only work as well as their rules. This guide shows how retailers can clarify price sources, avoid conflicts, and set up stable operations across their store networks.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
Next Events: Go Global
The EuroShop trade show family: Successful trade shows around the globe
