EuroShop.mag articles on Expo & Event Marketing
15/09/2025
Retail growth in Middle East and North Africa
Driven by rising prosperity and tech investments
18/07/2025
UFI celebrates 100 years of the trade fair industry
Review, outlook and international activities
11/04/2025
How artificial intelligence supports a successful trade fair presence
AI in trade fair planning: optimizing selection and objectives
07/04/2025
Tips for successful trade fair participation for exhibitors
Why good preparation for trade fairs is valuable for exhibitors
12/03/2025
Success story of Messe Düsseldorf and global expansion
On course for growth with new trade fairs
17/10/2024
Global exhibition industry experiences strong growth for 2023 and 2024
Generative AI as a driver of efficiency
10/09/2024
Combining art and technology for cutting-edge retail design
Changhong at China in-store 2024
06/08/2024
Event marketing: the 2024 Summer Olympics in retail
How companies inspire customers with creative experiences
09/04/2024
Local event marketing as the key to authentic brand loyalty
How retailers become part of the community
01/02/2024
Recyclable event and trade fair furniture made of paper
Locally available and renewable raw material
17/10/2023
System stand construction: The magic of trade fair construction
Sustainable, flexible and simple – modular exhibition stands as all-rounders
13/09/2023
Oversized Porsche 911 is a crowd favourite
Celebrating ‘60 Years of the 911’ with an unusual sculpture
05/09/2023
How do I turn trade fair visitors into customers?
3 tips for a unique and powerful expo design
15/08/2023
5 tips for trade show presentations of start-ups
How young companies with a small budget can excel at trade fairs
11/07/2023
What are the building blocks for the city center of tomorrow?
Results of the Future Urban Lab at EuroShop 2023
27/06/2023
Exhibiting more sustainably: Circular economy in trade fair construction
Solutions for a resource-saving expo presence
10/03/2023
Expo + Event Stage @ EuroShop 2023
The high-impact presence of your brand
09/03/2023
EuroShop 2023: Emotions, impressions, experiences
THE event with the Wow Effect!
25/01/2023
The world as guest at EuroShop 2023
International voices share what they appreciate about the retail trade show
17/08/2022
Fair construction: Service Alliance Messe Düsseldorf
What exactly does the Service Alliance at Messe Düsseldorf do?
15/06/2022
Expo and Event Marketing: Full Speed Ahead!
The trade fair industry is off to a fresh start
14/02/2022
What is it like to train as an event manager at Messe Düsseldorf?
Our trainees give insights
07/09/2021
Trade fair as a powerful medium
Awareness, knowledge and leads independent of location and time
10/07/2020
Virtual trade show presentations
Combining the best of physical and digital options
