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Overview: Retail Marketing

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An electric charging station for electric vehicles is located in a parking lot next to a building and a green area under a sunny sky.; Copyright: Adobe Express

E-charging stations at supermarkets: why it's worth investing now for retailers

09/07/2025

Shopping and charging electric cars – what is becoming a convenient everyday activity for customers is a strategic decision for retailers to strengthen customer loyalty.
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A large format printer produces a color print with colorful motifs; Copyright: Adobe Express

Recyclable advertising materials in a closed-loop system

26/06/2025

Advertising banners and billboards are often disposed of after the advertising campaign. The Austrian large-format printing company TREVISION now offers a material cycle for advertising materials: new print products are created from old ones.
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Many people crossing a busy intersection in the city; Copyright: Adobe Express

Smart city analytics: new opportunities for the retail sector

12/06/2025

The digital transformation of urban spaces, in which these ecosystems are monitored and intelligently controlled in real time, is progressing. What do smart cities mean for local retail?
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A person presents a red T-shirt to the camera; Copyright: Adobe Express

TikTok Commerce: How an entertainment app is transforming online commerce

02/06/2025

TikTok Commerce officially launched in Germany in March 2025 – and is evolving from a dance video platform into a strong sales channel. Gen Z browses and stores via TikTok. What does this mean for retailers?
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Crowds gather on the banks of the Ganges in Varanasi, boats sail on the river; Copyright: Adobe Express

India's retail market 2025: between digital disruption and a regional growth spurt

15/05/2025

By 2024, India had become the world's third largest retail market. Digital innovations and new business models are also contributing to this growth. These include quick commerce, trend-first commerce and hyper-value commerce.
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Bike rental station with colorful rental bikes in a city center; Copyright: Unsplash/Mahdi Samadzad

Traffic calming as an opportunity for the retail sector

08/05/2025

Measures such as the rededication of parking spaces in favor of bicycle and pedestrian traffic not only improve the quality of life in cities, but also strengthen brick-and-mortar retail.
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A person walks through a wide aisle in a well-lit supermarket with full shelves and advertising signs; copyright: Unsplash/Hanson Lu

Reusable instead of disposable: displays

05/05/2025

Disposable displays remain a standard feature in large parts of the retail industry. But the environmental cost is significant: each year, around 1 million tons of waste are generated globally due to the use of single-use displays.
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A woman gives a presentation on a trade fair stage in front of an audience, while a presentation slide on the subject of digital receipts is shown behind her; copyright: anybill

Retail media and first-party data: The future of advertising channels in brick-and-mortar retail

28/04/2025

While e-commerce is booming, retailers are looking for ways to increase customer loyalty. Retail media plays a key role here: The use of first-party data to target customers is becoming a critical strategy for success. The new strategic partnership between retailmediatools and anybill shows how this can be achieved.
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A close-up of an illuminated mixing console with controls and sliders; copyright: Unsplash / Panagiotis Falcos

Background music in retail and its effect on employees

16/04/2025

Music is played in many retail outlets. This is intended to have a positive effect on customers' mood, length of stay and willingness to buy. But what effect does this have on employees?
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Two smartphones show a shopping app with a 3D sneaker and a virtual shopping cart; copyright: Freepik

Fashion apps on the rise: mobile strategies in fashion retail

10/04/2025

The digital transformation has a firm grip on the fashion retail sector – and fashion apps have become an essential tool for the majority of German consumers.
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