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EuroShop.mag articles on Shop Fitting, Store Design & Visual Merchandising

The articles, interviews, photo series, videos and news in the Shop Fitting, Store Design and Visual Merchandising dimension are dedicated to the holistic design of salesrooms, shop windows and workplaces in the retail sector. The focus is on topics such as interior architecture, shopfitting, store design and furnishing. The materials used also play a central role here – for example in furniture, floors, ceilings, walls and surfaces. You will also find content on visual merchandising, which deals with (seasonal) decoration and effective product presentation – using mannequins, for example.
Several simple mannequins made of materials with varying textures, some of which are recycled, are grouped in front of a brightly lit display area with plants in the background.

03.06.2026

Sustainable mannequins: Materials, recycling, and the circular economy at a glance

Current trends and innovations in the industry

A bustling market street in Mumbai with heavy foot traffic, colorful stalls under parasols, and a historic domed building in the background.

24.03.2026

From Kirana to concept store: Indian retail design in transition

Surender Gnanaolivu on experience-led formats and local nuance in one of the world’s most complex markets

Construction site of a supermarket built using timber frame construction with exposed wooden beams and a construction worker in the foreground; Copyright: Aldi Nord

02.12.2025

Timber construction for retail stores and supermarkets

Sustainable architecture with wood gains importance for commercial real estate

Minimalist Christmas window display featuring a copper-colored reindeer on a white marble block in front of a beige curtain; Copyright: AI-generated with Gemini 2.5 flash

10.11.2025

Three trends shaping Christmas window displays in 2025

– and what they reveal about 2026

Exterior view of the Louis Vuitton store with large logo and lettering on the glass facade and gold-colored interior lighting.; Copyright: beta-web/Katzenberger

06.11.2025

Store tour through Düsseldorf

How brand spaces become brand experiences

Exhibition of golden mannequins posing in a dance hall setting; Copyright: Messe Düsseldorf

17.09.2025

60 years of mannequins as silent witnesses to the retail industry

From shopping experience to aesthetic statement

A modern exhibition space in dark blue with various bathroom and kitchen fittings, a toilet, and a patterned floor; Copyright: IDO DESIGN SOLUTIONS

02.09.2025

Excellent retail designs in India: exclusivity meets industrial

The winners of the VM&RD Retail Design Awards 2025

A vibrant window display with an Indian-inspired design, featuring three large necklaces draped over mannequin busts on red pedestals; Copyright: Vision Board Studio

05.08.2025

The best visual merchandising concepts of the VM&RD Retail Design Awards 2025

Award-winning examples of decoration, product presentation and shop window design

A store that looks like a car wash, with large orange brushes on the sides and a brightly lit yellow interior; Copyright: snap by taq.c

16.07.2025

Pop-up stores: architecture meets urban culture

How temporary stores become a mirror of urban identity

A modern shoe store with brown brick walls displaying white, illuminated shelves with various Birkenstock shoes; Copyright: Birkenstock Group

10.07.2025

Shelf design for effective product presentation

Aesthetic examples in retail

A counter with small cakes is located in a pastel-coloured room with a kind of rainbow arch; Copyright: Adobe Express, AI-generated

01.04.2025

Visual merchandising trends for young shopper generations

The influence of social media on visual merchandising

Man attaches or checks coloured, oval acoustic panels made of moss to a white wall; Copyright: Nordgröna

24.03.2025

Sustainable acoustic solutions add atmosphere to stores

Upcycling natural materials for interior design

A shop window with the lettering ‘Cozey’ shows a bright interior with upholstered walls and furniture; Copyright: Riley Snelling

28.02.2025

Brandscaping: How Cozey brings brand identity to life spatially

The key to immersive brand staging

A bright Store; Copyright: Adobe Express

05.02.2025

Upcycling in store design: transforming waste into valuable materials

Floors made of denim and walls made of eggshells

A Burberry shop with green décor and various items of clothing; Copyright: Burberry

11.12.2024

Regionalism in store design: how retailers and brands convey local flair

Branding and community building at Burberry, Nike and co

A bright showroom with various modern lamps and luminaires; Copyright: ChrisSnook

04.12.2024

Shopfitting with recycled materials

4 visionary companies that turn waste into design statements

A stack of wooden boards lies on a table labelled

31.10.2024

INTERSPORT focuses on sustainable shopfitting

Green store design as a future model for the retail sector

The façade of the Zwaan Boutique with large display windows and a door decorated with plants and minimalist elements; Copyright: Eshita Marwah

27.09.2024

Flagship boutique Zwaan inspires Delhi with elaborate store design

This visionary fashion store celebrates the female body

A modern interior with minimalist wooden shelves and red architectural elements, combined with simple wooden furniture; copyright: Quantum Space

05.09.2024

Excellent retail designs celebrate Chinese culture

Winner of the EuroShop RetailDesign Awards China 2024

Recyclable wooden building blocks; Copyright: TRIQBRIQ AG

19.07.2024

Sustainable timber building blocks for innovative supermarket construction

EDEKA builds Germany's first recyclable supermarket

Showroom with futuristic design, a silver SUV drives up a 45-degree wall, flanked by black, geometric walls and white columns; copyright: anySCALE

12.06.2024

Innovative store concepts under the spotlight

The EuroShop RetailDesign Award China celebrates outstanding store design

Trays to showcase luxury leather goods; Copyright: DIEGO TEXERA PHOTOGRAPHY

27.05.2024

Coach’s new Salt Lake City store features fully circular surfacing

Outfitted with Polygood material

A view of the fish and meat counters at Edeka Hundrieser; Copyright: beta-web/Pott

14.05.2024

Mining history meets modern market culture at Edeka Hundrieser

A culinary journey of discovery between colliery and blast furnace

The Apple Stores Jing'an in Shanghai from the outside; Copyright: Apple

22.03.2024

Opening of the Apple store Jing'an in Shanghai

Meeting point for the community and event venue

Decor bricks made from a compression of out-of-use clothing; Copyright: Printemps

06.03.2024

Printemps upcycles its decor

Steles made of recycled textiles

05.12.2023

German Interior Design Award 2023

The 8 most beautiful works from retail, gastronomy and trade fair construction

The Sydney Harbour Bridge built from LEGO; Copyright: The LEGO Group

22.11.2023

The world’s largest LEGO® store unveiled

Inspiration from local icons and architecture for store design

View of the industrial-design coffee bar across wooden tables and chairs and benches; Copyright: Jose Miguel Gonzalez / Apertura Arquitectonica

21.11.2023

This coffee shop design is an ode to Mexican coffee culture

Café from Kali Coffee Roasters

The interior of a new Swarovski Optik store with lots of wooden furniture; Copyright: Swarovski Optik

09.08.2023

Swarovski Optik opens its first store worldwide

Concept and interior design: feel the love of nature

The transformed 1981 Boeing 747-230B aircraft; Copyright: Coach

05.07.2023

"Coach Airways": retail concept store within a plane

Concept store housed in a transformed 1981 Boeing

View of a branch of the bookseller Barnes & Noble with book tables in the foreground; Copyright: Barnes & Noble

18.04.2023

Designing bookstores for the reading renaissance

Janine Flanigan from Barnes & Noble talks about her store concept

A man gives a talk on a stage in front of an audience; copyright: Messe Düsseldorf/ctillmann

10.03.2023

Store Design Stage @ EuroShop 2023

Design modern stores and turn them into customer magnets

Three trophies of the EuroShop RetailDesign Award next to each other; copyright: EHI

18.01.2023

Store designs that amaze

The nominees for the EuroShop RetailDesign Award 2023

Three trophies of the ERDA China; copyright: C-In-Store

18.01.2023

From apocalypse to tradition: The best Chinese store designs 2022

Winners of the ERDA China 2022

De Zwarte Hond exterior view; Copyright: Ronald Tilleman/ De Zwarte Hond

28.12.2022

Vital city centers: Market hall 2.0?

The SuperHub in Groningen in the Netherlands as a community hub

Example of the use of EasyCubes in a store; Copyright: VKF Renzel

24.11.2022

From shopfitting to exhibition stand construction: three components. endless possibilities

Modular presentation systems and their design options

Mannequins with bunny masks; copyright: wanaktek

23.09.2022

Visual merchandising: retail window displays done right

What is important for shop window decorations

Benetton sustainable store recycled materials store design floor; copyright: Benetton

23.08.2022

The ecological footprint of shopfitting: Every pebble counts

Retail companies that want to reduce their environmental impact

Sustainable material samples from the Innovation Hub Duisburg; Copyright: umdasch

19.04.2022

Materials and Surfaces: how nice-to-have aspects turned into must-have elements
A clothing store, shiny golden wall on the right; Copyright: Subtype.

16.02.2022

All that glitters is gold (themed): A closer look at Sydney’s SUBTYPE store design
Young man in a shopping mall; copyright: ASphotostudio

06.12.2021

Branding without compromise: fusing store design and technology

Store Design: Interview on Indian trends in branding

Natural cosmetics store TAOASIS from the inside; Copyright: beta-web GmbH/Koller

03.11.2021

Store Design: The Smell of Nature
The Selfridge Corner Shop from the Outside; copyright: Selfridge

07.07.2021

One Retail Space, Multiple Brands: The Selfridges Corner Shop
A brown paper package with labels on it and the Fraunhofer logo; copyright: Fraunhofer

04.05.2021

Bioactive paper coatings to replace plastic for packaging foods
Tokyo shopping mall from above; copyright: Messe Düsseldorf

26.05.2020

Tokyo Stores: The Capital of Shopping
View into the store with large ceiling light and fabrics; copyright: beta-web/Pott

20.05.2020

Light up the world with a smile: Natura in Barcelona
A woman stands amidst classic Christmas decorations; copyright: ©Saeed/beta-web GmbH

11.05.2020

Visual merchandising trends in the retail sector
Entrance door to a shoe store; copyright: iXtenso/Pott

07.05.2020

A little bit of paradise in the heart of Barcelona: LaBo
Image: Mannequin; Copyright: beta-web GmbH

20.02.2020

Visual Merchandising: from the eye into the heart
Shopfitting and store design; Copyright: beta-web

18.02.2020

Shopfitting & Store Design: The Dimension of beautiful things
Aldi entrance in China; Copyright: Andrew Meredith

17.06.2019

ALDI goes China
Frischwerk store in Hamburg; Copyright: Lekkerland

05.06.2019

Power floor: power store
Counter in a pharmacy made entirely of wood; Copyright: Hans Jürgen Landes

21.05.2019

Award winning apothecary design: in space
Flooring with pattern in a fashion store; copyright: Debolon Dessauer Bodenbeläge

06.05.2019

Expert tips: The best flooring options for your retail store
Prada Epicenter New York Broadway, a project by OMA, 2001; © Vésma K. McQuillan

13.03.2019

Fashion Spaces: Fashion expressed through architectural sites
Interior view of the second-hand store Weißer Rabe in Munich; copyright: visual & concepts Ladenbau München

14.02.2019

New store concept for a non-profit project of Weißer Rabe
rainerhauserlacour1-b; Copyright: Rainer Zimmermann/PBSA

16.10.2018

Retail Design: The key to it is communication

The 4 sections of the EuroShop.mag:

A hand scanner standing in its holder and emitting red laser light; copyright: Messe Düsseldorf/Andreas Wiese

TECHNOLOGY

To the Technology articles
Projected image of a sports shoe on a pane of glass; copyright: Messe Düsseldorf/Andreas Wiese

MARKETING

To the Marketing articles
A person photographed from behind using a smartphone camera to record bright colors and a person; copyright: Messe Düsseldorf/Andreas Wiese

EXPO

To the Expo articles
A row of wooden clothes hangers with fabrics in various shades of green hanging from them; copyright: Messe Düsseldorf/Andreas Wiese

INSTORE

To the Instore articles
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