Innovation Tour Sustainable Materials & Store Designs @ EuroShop 2026

Fourteen halls packed with dimensions, products, and events – I can easily understand how visitors might feel overwhelmed by the sheer range on offer at EuroShop. That’s why I’m particularly excited to tell you about the Guided Tours, this year. They offer a compact, curated insight into the most important trends, solutions, and innovations across several key topics.

What excites me even more is when a tour brings two topics together: the beautiful and the necessary. The Sustainable Materials & Store Designs Innovation Tour leads you through selected highlights from the shopfitting, store design, and visual merchandising dimension – with one booth more impressive than the next.

At the same time, the tour provides direct, practical access to the industry’s key innovation drivers: companies working on sustainable materials and solutions, focusing on circular design and the circular economy, and committed to responsible production and future-oriented concepts.

• Sunday, February 22: 1:30 p.m.
• Monday-Wednesday, Feb 23-25: 11:00 a.m. and 2:30 p.m.
• Thursday, February 26: 1:30 p.m.