Store tour for EuroShop 2026: Retail inspiration straight from the city

That’s exactly what our Store Tour Düsseldorf demonstrates, which we are offering for the first time to mark the 60th anniversary of EuroShop. This curated tour takes international EuroShop visitors to five selected locations in different Düsseldorf neighborhoods, where they can experience distinctive and brand-new retail designs firsthand.

The tour was led by Anne Sine Sauermann, lecturer in retail design at Düsseldorf University of Applied Sciences. She not only knows the most compelling concepts spanning fashion and food, but also the stories behind them. Moving between community-driven concepts, digital staging, and outstanding design, one thing quickly became clear: retail has long since become more than just selling space. It’s about experiential spaces and urban culture.

The tour also provides a setting for networking and group discussion. How differently are concepts perceived? Which trends resonate in which parts of the world?

For participants so far, the Store Tour has been the perfect complement to EuroShop 2026. At the trade show, you see ideas and solutions – in the city, you experience how they come to life.