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EuroShop Specials 2026 – exclusive supporting program

Special areas, stages, guided tours, and awards

With each EuroShop, the supporting program becomes more important—and more complex. In 2026, it will comprise seven stages, eight special areas, four new guided tours, and numerous award ceremonies.

Whether it's presentations on stage, visionary special areas, or interactive guided tours, EuroShop offers an experience that goes far beyond traditional trade fair formats. All participants in the retail industry benefit from the forward-looking ideas, practical expertise, and international exchange offered by the EuroShop program.

The Areas

The EuroShop Areas are the creative heartbeat of the trade show – open spaces for exchange, inspiration, and forward thinking. This is where specialists meet disruptive newcomers. From visionary ideas to market-ready applications, the special areas offer a platform for bold concepts.

People visit colorful exhibition stands in the “Designers' Village” at EuroShop, brightly decorated with texts and patterns; Copyright: Andreas Wiese / Messe Düsseldorf

Designers‘ Village


Creative interior design. High-quality, forward-looking concepts. Efficient standard solutions. High-end retail design for the most demanding requirements.


 
More about the Designers' Village
A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Food Service Innovation Hub

Find inspiration and cutting-edge solutions for gastronomy in retail.
More about the FSIH
A lively special area with several small exhibition stands, above which hangs a large blue banner bearing the Start-up Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Start-up Hub

Discover innovative retail technology solutions from young companies.
More about the Start-up Hub
Mockup of the Young Innovators exhibition stand of the Federal Ministry for Economic Affairs and Energy in an empty black exhibition hall with lights

Young Innovators by BMWE

The government promotes the participation of young German companies in trade fairs.
 
More about Young Innovators by BMWE
Group of colorful mannequins in pink, purple, red, and yellow; Copyright: Andreas Wiese / Messe Düsseldorf

VM Experience

 
EuroShop 2026 will feature a new focus on visual merchandising (VM). Visitors can look forward to an innovative, interactive area that invites them to participate, experience, and linger.
More about the VM Experience
Exhibition wall of the “Daylight Italia” stand with various hanging designer lamps; Copyright: Andreas Wiese / Messe Düsseldorf

Italian Lighting Lounge

Discover top Italian lighting solutions from renowned exhibitors in hall 9, now in its fifth edition.
To the Italian Lighting Lounge
Stand of the German Shop Fitting Association (dlv) with seated trade fair visitors and a screen showing room concepts; copyright: Andreas Wiese / Messe Düsseldorf

Joint booth of the dLv


The German Shopfitting Association will once again be presenting itself with an impressive stand.
More about the dLv joint booth
Large IFES exhibition stand with an eye-catching, round display under the ceiling; Copyright: Andreas Wiese / Messe Düsseldorf

IFES Global Village

The central meeting place for the trade fair and event industry in the Dimension Expo & Event Marketing.
 
More about the IFES Global Village
Exhibition areas “Shop! Retail Marketing Stage” and “Shop! Enhancing Retail Environments & Experiences”; Copyright: Andreas Wiese / Messe Düsseldorf

Shop! Global Village

SHOP! D-A-CH offers an outstanding platform for communication on all aspects of retail.
To the Shop! Global Village
More about the special areas

The Stages

Logo of the “amber stage” with the name in white and black inside an orange circle, together with a stylized star made of red and black arrows.
Logo of the “blue stage” with the name in white and black inside a blue striped circle, together with a stylized star made of red and black arrows
Logo of the “red stage” with the name in white and black inside a red striped circle, together with a stylized star made of red and black arrows.
Logo of the “yellow stage” with the name in white and black inside a yellow striped circle, together with a stylized star made of red and black arrows.
Logo of the “black stage” with the name in white and gray inside a black striped circle, together with a stylized star made of a red and gray arrow.
Logo of the “purple stage” with the name in white and black inside a striped circle, together with a stylized star made of a red and black arrow.
More about the stages

The Guided Tours

Düsseldorf Skyline with Rheinturm and Medienhafen

Düsseldorf Store Tour

Learn more
Red and blurred scene with two men talking at a table; copyright: Messe Düsseldorf/Wiese

Retail Tech Innovation Tour

Learn more
Detailed view of an exhibition stand with ceiling panels in various bright colors; copyright: Messe Düsseldorf/Wiese

Sustainable Store Design Tour

Learn more
Sales display with two refrigerators filled with products; copyright: Messe Düsseldorf/Wiese

Energy Management & Optimization Tour

Learn more
 
Overview and further information about the guided tours

The Awards

International awards of the highest caliber will be presented at EuroShop 2026. Whether in retail technology, store design, or science, innovation, creativity, and vision will be honored—selected by international expert juries and celebrated on a grand stage.

Experience the ideas that will shape the retail industry of tomorrow!

About the awards
A row of gold, silver, and bronze trophies standing on a table; copyright: Messe Düsseldorf/Wiese
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