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Special areas at EuroShop 2026

The EuroShop Areas bring together expertise, creativity, and forward thinking for the retail industry. Imagine – Innovate – Implement: Forward-thinking pioneers, practitioners, researchers, newcomers, and talented individuals showcase their ideas and solutions. And they do so in line with the industry's trending topics. There is space for discussion, experimentation, and networking.
Bring your curiosity to EuroShop 2026: Secure your ticket now
The EuroShop star, made up of many small red and blue bubbles, stands out against a red background, detail from the upper part of the image.

Diverse and cutting-edge: the topics covered in the special areas

  • shop fitting, design & store concepts
  • retail gastronomy & food service solutions
  • innovations from start-ups & market leaders
  • visual merchandising
  • lighting
  • POS marketing
  • expo & event marketing

The Areas

The EuroShop Areas are the creative heartbeat of the trade show – open spaces for exchange, inspiration, and forward thinking. This is where specialists meet disruptive newcomers. From visionary ideas to market-ready applications, the special areas offer a platform for bold concepts.

People visit colorful exhibition stands in the “Designers' Village” at EuroShop, brightly decorated with texts and patterns; Copyright: Andreas Wiese / Messe Düsseldorf

Designers‘ Village


Creative interior design. High-quality, forward-looking concepts. Efficient standard solutions. High-end retail design for the most demanding requirements.


 
More about the Designers' Village
A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Food Service Innovation Hub

Snacks, drinks, robots that prepare coffee or cocktails. No festival is complete without catering: at the Global Retail Festival – aka EuroShop 2026 – an attractive special area is dedicated to the topic of gastronomy in retail: the Food Service Innovation Hub. Our menu recommendation: try and enjoy!
More about the FSIH
A lively special area with several small exhibition stands, above which hangs a large blue banner bearing the Start-up Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Start-up Hub

A showcase for perspectives. A stage for ideas. A powerhouse that continuously supplies the world of retail technology with new energy. Inspiring encounters. Intensive communication. Our Start-up Hub offers all this to young international companies looking for a platform for their innovations.
More about the Start-up Hub
Mockup of the Young Innovators exhibition stand of the Federal Ministry for Economic Affairs and Energy in an empty black exhibition hall with lights

Young Innovators by BMWE

With its Young Innovators Program, the Federal Ministry of Economics enables young German companies to participate in leading international trade fairs in Germany on favorable terms as part of a joint stand in order to support the marketing of innovative products.
 
 
 
More about Young Innovators by BMWE
Group of colorful mannequins in pink, purple, red, and yellow; Copyright: Andreas Wiese / Messe Düsseldorf

VM Experience

 
EuroShop 2026 will feature a new focus on visual merchandising (VM). Visitors can look forward to an innovative, interactive area that invites them to participate, experience, and linger.
More about the VM Experience
The EuroShop star, made up of many small red and blue bubbles, stands out against a red background, detail from the lower part of the image.

The special areas – plenty of space for added value, exchange, and inspiration

  • Experience trends live
  • Hands-on innovations
  • Compact overview
  • Inspiring best practices
  • Direct knowledge transfer
  • Exclusive access to future topics
Exhibition wall of the “Daylight Italia” stand with various hanging designer lamps; Copyright: Andreas Wiese / Messe Düsseldorf

Italian Lighting Lounge

The Italian Lighting Lounge, which showcases top Italian lighting, is being held for the fifth time.
To the Italian Lighting Lounge
Stand of the German Shop Fitting Association (dlv) with seated trade fair visitors and a screen showing room concepts; copyright: Andreas Wiese / Messe Düsseldorf

Joint booth of the dLv


The German Shopfitting Association will once again be presenting itself with an impressive stand.
More about the dLv joint booth
Large IFES exhibition stand with an eye-catching, round display under the ceiling; Copyright: Andreas Wiese / Messe Düsseldorf

IFES Global Village

Experience the central meeting point for the trade show and trade show services industry.
 
More about the IFES Global Village
Exhibition areas “Shop! Retail Marketing Stage” and “Shop! Enhancing Retail Environments & Experiences”; Copyright: Andreas Wiese / Messe Düsseldorf

Shop! Global Village

SHOP! D-A-CH offers an outstanding platform for communication on all aspects of retail in 2026.
To the Shop! Global Village
The EuroShop star, made up of many small red and blue bubbles, stands out against a red background, detail from the lower part of the image.

More Highlights

Three smiling adults stand in a bright room at an event, holding drinks in their hands and chatting in front of a shimmering silver backdrop; copyright: Retail WG

Retail WG

The Retail WG Community Space is the meeting point for everyone who wants to shape the future of retail with passion, innovative spirit, and bold ideas.
 
To the Retail WG Community Space
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